Johan Lilja

Senior Product Designer

About me

I’m a senior product designer from Stockholm Sweden with over 25 years of experience creating user-centric brand experiences.

My strongest side as a designer has always been my ability to focus on the big picture without overseeing the details. That ability has made me a designer that's not only interested in how it looks but also in how it works. And when I say works, I mean both on a functional and strategic level.

Work

Seed

At Fictive Kin, Tom Robin Karlsson and I continued the great work by Mouthwash Studio to create a one-of-a-kind brand experience for Seed.com. Alongside extensive digital design exploration, I helped lay the foundation for a design system that’s still in use today.

Sveriges Lärare

After Oké Design created the original brand, my role was to adapt and extend that work across all digital channels. With a unified user experience and improved accessibility as key principles, I set up a flexible design system with a wide range of reusable components.

I also worked on Arbetstidskollen, a highly specialised tool that helps teachers get better control over their working hours.

More work coming soon…

Exerience

Garrison

Head of User Experience

2022-

Consultant, mainly within Product and UX/UI design as well as mentoring.

EY Doberman

Senior UI Designer

Worked as the sole UI designer on a new app experience for a major Swedish energy provider, including creating the design system.

Fictive Kin

Senior UI Designer

Worked on brand and product experiences for among many others, microbiome startup Seed, AI hardware company Groq, and Warner Bros.

Sveriges Lärare

Senior UX/UI Designer

Led the implementation of the new Sveriges Lärare brand across all digital channels and created the underlying accessibility-focused design system.

Aftonbladet

Senior UX/UI Designer

Improved Aftonbladet’s logged-in experience through quantitative research, personalization, and a redesigned paywall, doubling Aftonbladet Plus sales.

Collegial

Head of Product Design

2019-2022

Merged the founders’ vision with member company needs into a cohesive, easy-to-use learning platform, in close collaboration with the development team.

Noa Ignite

Creative Director

2015-2019

Co-managed an international UX team, mentoring and shaping ways of working, while also crafting consumer-centric products and services.

Exerience

Garrison

Head of User Experience

2022-

Consultant, mainly within Product and UX/UI design as well as mentoring.

EY Doberman

Senior UI Designer

Worked as the sole UI designer on a new app experience for a major Swedish energy provider, including creating the design system.

Fictive Kin

Senior UI Designer

Worked on brand and product experiences for among many others, microbiome startup Seed, AI hardware company Groq, and Warner Bros.

Sveriges Lärare

Senior UX/UI Designer

Led the implementation of the new Sveriges Lärare brand across all digital channels and created the underlying accessibility-focused design system.

Aftonbladet

Senior UX/UI Designer

Improved Aftonbladet’s logged-in experience through quantitative research, personalization, and a redesigned paywall, doubling Aftonbladet Plus sales.

Collegial

Head of Product Design

2019-2022

Merged the founders’ vision with member company needs into a cohesive, easy-to-use learning platform, in close collaboration with the development team.

Noa Ignite

Creative Director

2015-2019

Co-managed an international UX team, mentoring and shaping ways of working, while also crafting consumer-centric products and services.

Exerience

Garrison

Head of User Experience

2022-

Consultant, mainly within Product and UX/UI design as well as mentoring.

EY Doberman

Senior UI Designer

Worked as the sole UI designer on a new app experience for a major Swedish energy provider, including creating the design system.

Fictive Kin

Senior UI Designer

Worked on brand and product experiences for among many others, microbiome startup Seed, AI hardware company Groq, and Warner Bros.

Sveriges Lärare

Senior UX/UI Designer

Led the implementation of the new Sveriges Lärare brand across all digital channels and created the underlying accessibility-focused design system.

Aftonbladet

Senior UX/UI Designer

Improved Aftonbladet’s logged-in experience through quantitative research, personalization, and a redesigned paywall, doubling Aftonbladet Plus sales.

Collegial

Head of Product Design

2019-2022

Merged the founders’ vision with member company needs into a cohesive, easy-to-use learning platform, in close collaboration with the development team.

Noa Ignite

Creative Director

2015-2019

Co-managed an international UX team, mentoring and shaping ways of working, while also crafting consumer-centric products and services.

Contact

johan@royaldeluxe.se

johan.lilja@garrison.se